Build the strongest possible connection between your text and its readers.This module is dedicated to the “how” of successful reader engagement, and translates interpersonal rapport-building techniques into the realm of competitive academic writing. A hands-on introduction to persuasive language use using samples of real, successful grants.

Learning objectives upon completion of the workshop:

  • Acquired a holistic understanding of the function of texts, which deliver content by building a successful relationship with the reader
  • Learned how to structure any written text according to a four-step superstructure that ensures a clear problem set-up at the start, modelled loosely on Bernice McCarthy’s 4MAT system of content delivery
  • Learned how to create a compelling "Why" in the introduction to any text by using and combining various "Why-building blocks" from a list taught at this training
  • Learned and applied the “Milton Hand” tool, a five-step sentence structure that serves to strengthen the central argument in a text by eliciting costs and benefits
  • Learned how to identify and create different levels of abstraction in a text, with the purpose of catering to reader’s need for both “big themes” and concrete examples (“story hooks”)
  • Learned how to identify and create story hooks to ground a text’s argument or theme in a concrete example that evokes feelings and thoughts to engage the reader 

May be eligible for CDSE.

About Impact and influence

Your research may have the potential to impact both policy and practice and influence the broader community in a number of ways. Knowing how and where to communicate your research, and understanding how to do so ethically and responsibly, will ensure your research makes an impact. 

Useful links