Build the strongest possible connection between your text and its readers.This module is dedicated to the “how” of successful reader engagement, and translates interpersonal rapport-building techniques into the realm of competitive academic writing. A hands-on introduction to persuasive language use using samples of real, successful grants.

Learning objectives upon completion of the workshop:

  • Acquired a holistic understanding of the function of texts, which deliver content by building a successful relationship with the reader
  • Learned how to structure any written text according to a four-step superstructure that ensures a clear problem set-up at the start, modelled loosely on Bernice McCarthy’s 4MAT system of content delivery
  • Learned how to create a compelling "Why" in the introduction to any text by using and combining various "Why-building blocks" from a list taught at this training
  • Learned and applied the “Milton Hand” tool, a five-step sentence structure that serves to strengthen the central argument in a text by eliciting costs and benefits
  • Learned how to identify and create different levels of abstraction in a text, with the purpose of catering to reader’s need for both “big themes” and concrete examples (“story hooks”)
  • Learned how to identify and create story hooks to ground a text’s argument or theme in a concrete example that evokes feelings and thoughts to engage the reader 

About Impact & influence

Your research may have the potential to impact both policy and practice and influence the broader community in a number of ways. Knowing how and where to communicate your research, and understanding how to do so ethically and responsibly, will ensure your research makes an impact. 

Useful links