Design thinking is a human-centred approach to innovation anchored in understanding customers’ or stakeholders’ needs, understanding and defining clearly the problem, generating creative ideas to solve that problem or pain point your target audience is experience, and then develop a prototype for your proposed solution. The prototype is tested with the target users to gain valuable feedback which informs the next iteration of your solution. This holistic process encourages organisations and individuals to focus on the people they're creating the solution for, which ideally leads to better products, services, and internal processes by prioritising the consumer's needs above all else. It relies on observing, with empathy, how people interact with their environments, and employs an iterative, hands-on approach to creating innovative solutions that best solve problems.

This is one workshop out of entire Ventures Curiosity PhD that spans 6 weeks. Sign up for the entire Curiosity PhD here. 

Presented by Ventures. Formerly known as Design Thinking Part 2.

About Entrepreneurship

We are now entering a new era where there is demand for commercial returns of publicly funded research: research that is transformational, innovative and solution-focused. It is important for any researcher to understand the possibilities and processes that connect research outcomes to the generation of commercial intellectual property and the varied strategies for turning this commercial IP into new products, processes and services. The Graduate School works actively in the entrepreneurship space with UQ Ventures and UQ's commercialisation arm, Uniquest

Useful links

  • As a UQ researcher, why should I consider commercialisation? Consider Uniquest!
  • Discover entrepreneurship and innovation at UQ through Ventures