Content creation 101: Social media for researchers [webinar]
In this webinar, content creator, and recent PhD graduate, Casey Fung, introduces a practical approach to using social media style content to communicate your research beyond the journal article. You will learn how to translate your research and its impact into social content that reaches a non-specialist audience, build a credible scholarly presence online, and use current AI creator tools to do it faster, without losing your own voice or judgement.
This session is built for an academic audience and assumes no prior experience with content creation or social platforms. It is suitable for researchers at any stage, with or without a communications background.
Note: come with one current research project or finding in mind, as you will start building content around it during the session.
Learning outcomes
Attendees will learn:
- to translate a research project into clear, shareable content for non-specialist audiences
- to build a professional online presence
- to use current AI creator tools to produce content without outsourcing their voice
- to identify ‘content’ opportunities in your resesrch and life
- to map out a simple, repeatable content plan for their own work
About the presenter
Casey Fung is a content creator, university lecturer, recent PhD graduate, and former broadcast journalist. He has worked in communications and media roles across government, universities, and as a news reporter for the ABC and network Ten. He has a Bachelor of Journalism, Master of Science Communication, and PhD in Journalism.
About Communication
Learning to communicate effectively is critical to your ability to transfer your knowledge and research, build relationships, and gain employment. As you progress in your career these skills will become more important. The ability to master verbal, non-verbal, interpersonal, and written communication will allow you to communicate with clarity and influence. ‘Effective communication’ also appears in almost every job advertisement as a skill required by employers.
Useful links
- Linked In courses (access via UQ Library login)
- Effective Communication, Better Science blog
- The Good Presentation Video: This video aims to help doctoral students (and others) improve their presentation skills. Good presentation skills are essential for students while undertaking a PhD, and in their future careers, whether in academia or elsewhere.